Scope of work: Art Direction, Design
The team at HEART was asked to develop the brand identity for empire-building restauranteur Garrett Harker’s new urban rotisserie located in the Arsenal Mall, Watertown, MA:
During concept development, Branch Line expressed that they wanted to convey that rotisserie was the King of chicken, and asked us to explore the idea of a crown element as well as a spinning/rotating element, which landed us here:
With custom deliverables, locally letter-pressed by our friends at Repeat Press in Somerville, MA:
